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<p>Over the last decade, digital-first real estate platforms have gained traction. It’s no surprise, as the market demands it &#8211; <a href="https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age">97% of all homebuyers</a> use the internet in their search for a new home. As market innovators continue to grow and enhance their offerings, it’s more important than ever for homebuilders to embrace seamless, digitally driven experiences to stay ahead in a competitive market.</p>
<p>For homebuilders, your website is the cornerstone of your digital experience. But in an industry where efficiency and responsiveness are everything, it’s essential to go beyond the basics. Building an interconnected digital ecosystem &#8211; integrating with core business systems like CRM &#8211; can help transform your website into a dynamic hub that engages buyers and enhances their journey while improving your back-office processes.</p>
<h2>Integrating your homebuilder website with CRM</h2>
<p>The customer and their experience sit at the center of your organization. For most homebuilders with established digital processes, these are typically managed in a CRM platform &#8211; either in a property-focused solution like <a href="https://lassocrm.com/">Lasso</a>, or a more “generic” platform like Salesforce or Microsoft Dynamics 365. To achieve peak efficiency in your internal operations and deliver a seamless, personalized experience to your buyers, integrating your CRM with your website is essential. This connection ensures that every interaction—online or off—is streamlined and aligned directly with your customer’s journey.</p>
<h2>CRM integration benefits</h2>
<h3>Improved customer data management</h3>
<p>Seamlessly capturing data from the source &#8211; i.e. the customer &#8211; rather than relying on manual entry enables you to collect more accurate and complete information. This could be inquiries about new homes, scheduling property tours, or applying for pre-qualification. Having this data pass seamlessly from your website into your CRM gives you more visibility and control over the customer journey from start to finish. This will both improve the customer experience, ensuring they get more personalized communication and service, and enhance your approach to sales and marketing with access to better data and segmentation.</p>
<h3>Boost your efficiency</h3>
<p>Automating the flow of buyer data between your website and CRM saves valuable time by reducing duplicate data entry and minimizing manual tasks. This streamlined process allows your sales and marketing team to focus on what matters most &#8211; delivering exception service and adding value throughout the buying journey.</p>
<h3>One centralized system</h3>
<p>By using your CRM as a single source of truth, you ensure that all data is accurate, up-to-date and relevant. There’s no longer a need to juggle multiple platforms or manually sync data &#8211; you just have one reliable system to manage everything. This reduces the risk of errors and ensures all of your teams work from the same reliable information every time.</p>
<h3>Enhance marketing and targeting</h3>
<p>Integrations allow you to capture more than basic customer data &#8211; they can also pull in details about the specific lots or communities a customer has inquired about. This enhanced insight from your CRM can help to improve the experience for potential buyers while giving you powerful tools for audience targeting and segmentation. With this information, you can deliver more personalized communication at every stage of the buyer journey and nurture leads more effectively, helping to convert more inquiries into sales.</p>
<h2>CRM and website integration for Spitfire Homes</h2>
<p>We partnered with <a href="https://dalo.adaptabledev.com/work/spitfire-homes/">Spitfire Homes</a>, an award-winning homebuilder, to create a premium digital experience that reflects the exceptional quality of their new homes. To enhance efficiency, we developed a custom API to seamlessly transfer data between their CRM and construction management platform, and their website. This integration transformed their lead capturing process from manual to automated, saving their sales and marketing team valuable time while ensuring more accurate and reliable customer data.</p>
<p>As we manage and maintain Spitfire’s digital ecosystem, we had the expertise and tools in place to facilitate and implement the integration effectively. By collaborating closely with their CRM provider, we gained a deeper understanding of their data structures allowing us to configure the website data to align with their requirements.</p>
<h2>Why you need an expert partner for CRM integration</h2>
<p>While off-the-shelf solutions can seem like a quick fix for integrating your CRM with your website, they may not always be the best choice. The specific compatibility of these solutions depends on your CRM and the CMS platform you’re using, and quite often, out-of-the-box options won’t fully meet your needs. It’s vital to explore all integration possibilities to ensure you’re opting for a solution that will work for you both now and in the future.</p>
<p>An expert partner like Dalo can guide you through the process, helping you evaluate all available options for integration and advising you on the best fit for your goals. Keep in mind that what works for you today might not scale as your business grows. Building flexibility and scalability into your CRM integration will ensure that your digital processes grow with you and continue to support your long-term success.</p>
<p>&nbsp;</p>
<p>Are you a homebuilder looking to enhance your digital presence with a new website and improve efficiency through CRM integration? <a href="https://dalo.adaptabledev.com/contact/">Contact us today</a>, and let’s discuss how we can help take your business to the next level.</p>
<p>&nbsp;</p>


Integrating your homebuilder website with CRM to elevate the customer experience

<blockquote><p>An SEO audit, according to various SEO experts and industry leaders, is a “comprehensive analysis of a website to assess its search engine optimisation performance and identify areas for improvement”.</p></blockquote>
<p>If you look at what an SEO audit fundamentally is, you might be led to believe it’s best placed as either something you do to an existing website to extract more value, or after you’ve launched a new website to ensure all of the boxes are ticked.</p>
<p>However, conducting a thorough SEO audit before you embark on a new website project can significantly improve your approach and ensure the new website not only matches but surpasses the performance of your current one.</p>
<p>Here are 5 reasons why a pre-website project SEO audit is so important.</p>
<h4>So how does the recruitment process start at adaptable?</h4>
<p>If you’ve applied for a role directly through our website, we aim to review any applications within 48 hours of them landing in our inbox. If the right candidate lands in our inbox, we won’t keep searching for further candidates just to be able to make comparisons.</p>
<p>Whilst we need to find the right person we don’t think it’s fair to ask a potential new team members to go through a long-drawn-out interview process, with six different stages of interviews and tasks that go on for months, like we’ve come across in other businesses.</p>
<p>If we think your application looks like you’ve got the right skills and experience, we’ll have an initial and casual chat over Zoom or if possible meet face to face for a coffee, just to get to know each other a bit better and run through some top-level questions. From here we’ll then review things internally before deciding whether to invite you in for a more in-depth interview and to meet some of the team.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-215" src="https://dalo-cms.adaptabledev.com/app/uploads/2024/11/8cc3607dd780d006d526dbd36a95231c.jpeg" alt="" width="1500" height="1000" srcset="https://dalo-cms.adaptabledev.com/app/uploads/2024/11/8cc3607dd780d006d526dbd36a95231c.jpeg 1500w, https://dalo-cms.adaptabledev.com/app/uploads/2024/11/8cc3607dd780d006d526dbd36a95231c-300x200.jpeg 300w, https://dalo-cms.adaptabledev.com/app/uploads/2024/11/8cc3607dd780d006d526dbd36a95231c-1024x683.jpeg 1024w, https://dalo-cms.adaptabledev.com/app/uploads/2024/11/8cc3607dd780d006d526dbd36a95231c-768x512.jpeg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /></p>
<p>&nbsp;</p>
<h4>What does the interview session look like?</h4>
<p>Before the interview session, we’ll share an agenda outlining how the sessions will be structured and what we’d like to see that best showcases why they are the right person for the role.</p>
<p>We’ll hold a one-hour session that is split into two parts. For the first 30 minutes of the session we’ll run through a series of questions from us (Usually with a director and your potential departmental lead), this is also an opportunity for the candidate to ask us any questions too. Then we’ll move on to the presentation with a final Q&amp;A round up.   For the presentation, we brief the candidates on what we’d like to see depending on the role they are interviewing for, here are a few examples –</p>
<p>Select projects or a piece of work they’re really proud of so we can gauge the type of challenges faced and how they have been overcome.</p>
<p>Get an understanding of how they’ve approached code in certain projects.</p>
<p>How they’ve put together a complex project plan or run a discovery sprint.</p>
<p>Learn from previous projects or situations what the candidate might have done differently if there weren’t any constraints.</p>
<p>In a nutshell, we’re looking to see a full understanding of that person’s capabilities and personality. For us, this is normally enough to be able to make a decision on whether they’re a good fit for the team and the type of digital product work we focus on.</p>


Insights & guides

Integrating your homebuilder website with CRM to elevate the customer experience

Why a pre-website project SEO audit is so important