Why a pre-website project SEO audit is so important

An SEO audit, according to various SEO experts and industry leaders, is a “comprehensive analysis of a website to assess its search engine optimisation performance and identify areas for improvement”.

If you look at what an SEO audit fundamentally is, you might be led to believe it’s best placed as either something you do to an existing website to extract more value, or after you’ve launched a new website to ensure all of the boxes are ticked.

However, conducting a thorough SEO audit before you embark on a new website project can significantly improve your approach and ensure the new website not only matches but surpasses the performance of your current one.

Here are 5 reasons why a pre-website project SEO audit is so important.

So how does the recruitment process start at adaptable?

If you’ve applied for a role directly through our website, we aim to review any applications within 48 hours of them landing in our inbox. If the right candidate lands in our inbox, we won’t keep searching for further candidates just to be able to make comparisons.

Whilst we need to find the right person we don’t think it’s fair to ask a potential new team members to go through a long-drawn-out interview process, with six different stages of interviews and tasks that go on for months, like we’ve come across in other businesses.

If we think your application looks like you’ve got the right skills and experience, we’ll have an initial and casual chat over Zoom or if possible meet face to face for a coffee, just to get to know each other a bit better and run through some top-level questions. From here we’ll then review things internally before deciding whether to invite you in for a more in-depth interview and to meet some of the team.

 

What does the interview session look like?

Before the interview session, we’ll share an agenda outlining how the sessions will be structured and what we’d like to see that best showcases why they are the right person for the role.

We’ll hold a one-hour session that is split into two parts. For the first 30 minutes of the session we’ll run through a series of questions from us (Usually with a director and your potential departmental lead), this is also an opportunity for the candidate to ask us any questions too. Then we’ll move on to the presentation with a final Q&A round up. 

For the presentation, we brief the candidates on what we’d like to see depending on the role they are interviewing for, here are a few examples –

Select projects or a piece of work they’re really proud of so we can gauge the type of challenges faced and how they have been overcome.

Get an understanding of how they’ve approached code in certain projects.

How they’ve put together a complex project plan or run a discovery sprint.

Learn from previous projects or situations what the candidate might have done differently if there weren’t any constraints.

In a nutshell, we’re looking to see a full understanding of that person’s capabilities and personality. For us, this is normally enough to be able to make a decision on whether they’re a good fit for the team and the type of digital product work we focus on.